Muscat: Bridgestone is recognized the world over as one of the most reliable tyre manufacturer. As global leaders, Bridgestone believes in regular training to update customers on various tyre management & maintenance aspects.
Bridgestone’s Truck Tyre Centre is located in Ghala industrial area to support major fleets. This facility is well equipped with the latest high-tech machinery and skilled technicians to service all customer needs.
Bridgestone conducted a 2 day workshop for their fleet customers. Key areas covered in the training program included Tyre basics, CPKM (Cost per Kilometer), TTMP (Total Tyre Management Program), SMART (Select, Maintain, Align, Rotate, Track] techniques and benefits. The orientation covered the need of tyre management, ways to check & contain damages, need for proper inflation & advantages. The workshop also addressed other areas like irregular wear, proper storage, retread process, etc. The attendees were also given a tour of the retread factory in Mabella, briefing them on the retread process. The training program was attended by several managers, supervisors and others from major corporate with large fleets.
“Bridgestone places a great deal of importance on regular customer engagement workshops like these which turn out mutually beneficial,” said Mr. Jaishankar, General Manager – Bridgestone Tyres, Towell Auto Centre. “Apart from the advantages associated with the training, it gives us an excellent opportunity to meet & interact with our customers more often thereby enabling us to improve our products and services” he added.
Key personnel from TAC and Bridgestone attended the training as well. They addressed concerns of the customers too. This workshop was immensely appreciated by all present. The expert team from Bridgestone helped them understand important factors that impact their business.
Mr. Apparao Nagireddy, a customer who attended the training said, “Due care in few areas will help achieve higher monetary savings and thereby generate better profit for the company.” I feel that Bridgestone will give us better CPKM. The addition of retreading will be an advantage to ensure our savings are on the higher side.”
Towell Auto Centre (TAC) operates a retail network of 22 outlets, strategically located with an objective of getting closer to customers. TAC have a nationwide presence, covering all major territories across the Sultanate of Oman. Tyre Care Plus is located in Barka, Musannah, Sohar, Saham, Bu Ali, Ibra, Sinaw, Ibri, Nizwa, Karsha, Sumail, Salalah and Sur. In Muscat TCPs are located at Wadikabir, Baushar, Ghubra, Ghala, Al Khoudh and Mabellah. First Stop stores are located in Amerat, Seeb and Muladha. Bridgestone Truck Tyre Centre is located in Ghala and Fleet Points are located at Fahud, Karsha, Nimr and Salalah. The retread factory is located in Mabella. It is an indisputable fact that the success and market leadership of Bridgestone is entirely dependent on the support received from our prestigious and loyal customers. TAC in return strives to exceed service expectations of all customers to ensure a long-term brand loyalty thus ensuring TAC’s and Bridgestone’s market leadership in Sultanate of Oman.
