To help ensure a healthy environment for current and future generations…
We, the bridgestone group, are committed to continually working towards a sustainable society with integrity and in unity with our customers, partners, communities and the world around us.
Therefore, we are focused on three objectives.
In harmony with nature
To contribute to biodiversity through Habitat enhancement, and through Environmental education and research.
Value natural resources
To continually improve natural resource conversation through operational improvements and product design.
Reduce CO2 emissions
To contribute to biodiversity through Habitat enhancement, and through Environmental education and research.
Activities
Bridgestone Middle East & Africa employee volunteer activity
On 26th February 2016, 29 volunteers from Bridgestone Middle East & Africa, including employees and their families, took part in an environmental volunteer activity at the Umm Al Quwain Mangroves, UAE, combining exploration and cleanup efforts.
Organized in partnership with the Emirates Wildlife Society, the initiative aimed to raise awareness about ecological preservation and sustainability while giving participants a hands-on opportunity to protect the environment.
The day began with a scenic houseboat trip to the UAQ Mangrove Islands, where volunteers enjoyed stunning views of the mangroves and the flamingos along the shores. On the islands, they learned about the vital role mangroves play in protecting shorelines from floods, waves, and strong winds, maintaining water quality, and providing habitats for aquatic and terrestrial life.
The activity concluded with a mangrove cleanup, during which the volunteers collected approximately 130 kg of waste. The event successfully combined education, awareness, and teamwork, demonstrating how collective efforts can make a meaningful impact on the environment.
Bridgestone continues to support Emirates Wildlife Society
Bridgestone continues to support Emirates Wildlife Society’s work in marine conservation by purchasing symbolic turtle adoption packs
By purchasing a symbolic adoption pack Bridgestone Middle East and Africa will be aiding EWS-WWF’s Marine Conservation Programme in achieving its mission to understand more about the migratory paths and important feeding grounds the endangered Green turtle uses in the region, which in turn will highlight the interconnectivity of the Arabian Gulf and how we can best conserve and protect our shared marine ecosystem.
The turtle packs have been distributed to Bridgestone employees. Each turtle adoption pack includes a cuddly soft toy turtle called Nadia, a sticker, photo card with turtle facts and an adoption certificate.
For more information about EWS-WWF and the turtle adoption packs, please visit uae.panda.org or email at info@ewswwf.ae
Bridgestone supports the Marine Turtle Conservation Project
In 2011, Bridgestone sponsored two Hawksbill turtles (named “Otohime” and “Journey”) as part of the Emirates Wildlife Society in association with WWF (EWS-WWF) led ‘Marine Turtle Conservation Project’. Listed as critically endangered by the International Union for Conservation of Nature, researchers from EWS-WWF tagged 75 Hawksbill turtles between 2010 and 2012 to better understand the needs of these creatures and to help identify their foraging and nesting grounds as one of the keys to their future survival. The migratory patterns of these turtles were monitored throughout the waters of the Gulf and the Sea of Oman and the results of the entire project can be seen at uae.panda.org/turtles
Bridgestone Middle East & Africa employee volunteer activity
In collaboration with Emirates Wildlife Society in association with WWF (EWS-WWF), Bridgestone is proudly sponsoring Wadi Wurayah in Fujairah, United Arab of Emirates. Recognizing the importance of biodiversity and environmental stability, Bridgestone aims to help raise awareness of the mountain-protected area and its importance to UAE’s natural heritage. The Wadi Wurayah is known to shelter a rich diversity of rare and endangered of mountainous and freshwater habitats and species. It provides opportunities for the sustenance and revival of local livelihoods which lies within WWF’s Global 200 Eco-regions of Arabian Highlands and Shrub lands.
Bridgestone’s sponsorship of the Wadi Wurayah Project has allowed the purchase of hi-tech cameras which keep an eye on the Wadi and its rich biodiversity.
From June 2010 to February 2011, a total of 1,905 days of camera activity –over 5,000 photos were taken by the cameras placed around nine locations at the wadi. The camera traps provided success in the on-going research work of the nation’s first mountain-protected area wherein several photos of the Caracal, Red Fox, Blanford’s Fox, Gordon’s Wildcat, Arabian Tahr, Brandt’s Hedgehog, and several species of birds (e.g. Sand Partridge, Shrub Warbler, and Hume’s Wheater) were retrieved, adding incredible value to the findings of this project.
Bridgestone sponsored four schools’ educational field trip to the mountain protected area with full support of EWS-WWF (Emirates Wildlife Society & World Wildlife Fund) and the local government of Fujairah. The educational activities help encouraged the young minds and hearts of the future generations to help save and protect the environment, by teaching them the geographical history and wildlife existence in the area.
Crown Prince of Fujairah’s Appreciation
In May 2011, Bridgestone was awarded for their support given to protect the mountain area of Wadi Wurayah in Fujairah, United Arab Emirates. The recognition was delivered during the ‘Ramsar Convention in West Asia’, which was attended by HH Sheikh Mohammed bin Hamad Al Sharqi, Crown Prince of Fujairah, HE Dr Rashed Bin Fahad, Minister of Environment and Water, and HE Engineer Mohammad Saif Al Afkham, Director of Fujairah Municipality.
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